logo image Write My Paper

The type of growth strategy

Evaluate the type of growth strategy that the hotel should take, giving specific examples of growth options to enhance the service package. Companies expand due to the increase of the demand, the pressure of potential markets and the need to protect the service concept with barriers of entry. One way to grow as a company is the Focused Service, which consists in offering a unique and new service, in a single location. The company will grow through an increasing demand, which includes a personnel increase and the need to know the possibility of expansion in the area. 11

But competition also wants a piece of the cake, so we have to create a preferred position for the customers of the local market area. In the case of Lewis Partnership this method is not really totally applicable, because the Lewis Partnership has a competitive advantage in the region but not a unique and new service. Nevertheless we can use the competitive advantage in this Focused Service method. Companies can also use Franchising to expand. Franchising is defined by the International Franchise Association as: “a system by which a firm(i. e. , the franchiser) grants to

others(i. e. , the franchisees) the right and

Need essay sample on "The type of growth strategy"? We will write a custom essay sample specifically for you for only $ 13.90/page

license(i. e. , franchise) to sell a product or service and, possibly, use the business system developed by the firm. “12 If you want to get a franchisee of a business you have to pay a franchise fee and purchase the facility and equipment. You also get responsibilities for all normal operating activities: hiring employees, making daily decisions and determining local advertising. 13 This way of growing is not yet applicable to the Lewis Partnership, they have to grow and get more stable and attractive as company.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy close