Marketing Plan Essay
Probably one of the most important features that make this tablet a kid-safe option is the bumper that protects the screen should your child drop it. The Taboo also comes with parental controls so you can protect your child while he is browsing online. Kindle Fire HAD Kindle Fire HAD (*Est. $200) deserves a look. Those who are fans of the Kindle Fire already enjoy the Internet access, numerous APS, games and easy access to a wide variety of books and reference materials. However, parental controls are limited with the original Kindlier.
The Kindle Fire HAD introduces Overtime, a custom profile that gives parents more control over what their kids can access. Overtime allows parents to set controls on things such as how much time a child can spend on a specific activity, such as watching videos. You can also set up different Overtime profiles, something that can come in handy if you have kids of different ages, for example. Profile support also means parents can safely use the Kindle Fire HAD for their own movie viewing, gaming or reading once the young ones are safely tucked away in bed.
The seven-inch Kindle Fire HAD, with 16 KGB of memory, starts at
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Kids can play games, read books and complete educational activities on the Leaped. There are over 325 APS and cartridges for the device, all specifically aimed at children. It is available in green or pink. Nabob Nab 2 (*Est. $200) has enough APS and downloads to mature along with your child. It also features a “Mommy Mode” for those times when you want to view something you don’t want your child to access, such as a social networking site. The Nabob NAS controls to prevent children trot landing on an inappropriate site or inversion with someone who hasn’t been approved by their parents.
One of the more interesting things on the Nab website is the videos of drop tests between this tablet and other popular contenders, such as the Kindle Fire, pad and Nook. The Nab’s 7-inch touch screen surrounded by durable plastic bumpers wins out each time as the most durable tablet. The Nab 2 has front-facing camera and video, 8 KGB of storage (expandable to 32 B) and 2 KGB of cloud storage. Manitoba 2 Vetch Manitoba 2 (*Est. $80) might be a better choice for beginner tablet users. The manufacturer lists the recommended ages for this tablet as three to nine years old.
It is available with a sturdy white or pink case that will withstand a few bumps and drops. The tablet also offers a camera, which can take still pictures or videos. It has a 5-inch color touch screen, 2-B of built-in memory, expandable to up to 32-B via a SD memory card. It comes with features like an AMP player, art studio and e-reader. Parents can upload new content to the Manitoba 2, such as games, and can also track children’s progress in educational APS. Mope This tablet offers some of the most extensive parental controls of any of the kid- friendly tablets.
Parents can set time limits, access reports on a child’s activity or set fatty controls. Even better, the reports can be accessed from another device without interrupting the child’s time on the Mope. The tablet runs Android 4. 0 (Ice Cream Sandwich), which gives it the flexibility to easily access APS and games, though only those from the curates Mope store, not Google play typical for these child-oriented tablets. It has a 7-inch touch screen, 4 KGB of internal storage, Wi-If, and a front facing camera.
Available accessories include a microphone, piano, headphones and add-on controllers (such as a Joystick) for video gaming. If you look at “children’s culture” books, DVD’s, toys and more there is an enormous degree of crossover from one product category to the next. Disney, for example, makes a Little Mermaid movie, then a doll, then a series of books, then a TV series, and so on. Just about every major children’s franchise goes totally multimedia. The pad is yet another media, and one that integrates elements of several others.
The Kid Tough pad will spark a revolution in children’s culture. The Kid Tough pad will be the No. 1 most requested holiday and birthday gift by everyone under the age of 18, and especially under the age of 12. Starting this year, kids will learn to read, write and count on pads. They’ll watch TV, movies and cartoons on ‘Pads. They’ll do social networking, play games, and even color in virtual coloring books. By the time these kids reach middle school, they will have been using multitude user interfaces almost every day for eight years or more.
The Kid Tough pad platform will prove irresistible to everyone parents, content providers, and especially the kids themselves. 5 Keys to Success Kids and young adults Just don’t read books-?digital, paper, e-ink, or otherwise-? the way adults do. And most kids don’t own Kindle e-readers, so they’re not going to want the Kindle Fire. What kids want is to get their hands on their parents’ pads. This probably explains why we’re seeing a glut of child-oriented tablets being announced for sale this holiday season.
From a business point of view, the pad represents not only another media to cross-sell into with existing and future brands and characters, but it’s one that can be sold into via a subscription model. Publishers, broadcasters, and other education and entertainment companies that focus on kids will go nuts with pad APS. 2. 6 Critical Issues A price point of $399. 99 to 499. 99 could seem a little price to parents. The ability to et the product into schools will be a key factor to the overall success of the product and could make or break the venture.
If parents and teachers aren’t convinced of the value that the product provides then the Kid Tough pad wont be able to be launched nationwide. * Product (or service) – Children’s Tablet * price – 16 KGB $299 and 32 KGB $399 * Placement – Target and Wall Mart stores in New York City Billboard, Radio and TV * Promotion – Internet, Parents are increasingly handing Web-connected tablets to their kids. Flowing with that trend, several companies are working to create online havens for children ND to make money while doing so.
While a new tablet launch isn’t breaking news anymore, there’s one that’s unlike any other yet to be released-?it’s a full-fledged mobile computing device for kids ages three to 10 that lets them play educational games, watch videos from providers such as PBS and National Geographic for Kids, as well as engage in social activities like e- mail and vivid up tasks. Eh mail It also NAS a “Mommy mode” so parents can use it to do grown- But what makes the Kid Tough pad markedly different from other tablets is kids can’t accidentally (or intentionally) land on unsanitary sites or interact with people not proved by a parent.
The move is part of a growing trend of companies trying to profit by keeping kids safe online, and not Just through traditional parental controls or security monitoring that can screen things like sexually explicit sites. And this inclination by Apple to make its ISO kid friendly platform available on a tablet only makes sense considering the tendency of parents today to offer children a mobile device to keep them entertained in the car, on the train, or during a siblings soccer games. The only problem is tablets are also a conduit to the Internet-?not exactly the most ideal place for a preschooler to hang out.
Even so, parents want the freedom to walk away and do other things while their children are engaged with APS, games and Web interfaces. That means they’re looking for kid-friendly tools that are not only entertaining and educational, but safe as well. Works Cited ACS Demographic. (2010). Retrieved September 15, 2012, from U. S. Census Bureau: http://facilitated. Census. Gob/faces/tabernacles/SF/pages/productive. XHTML? ISRC=back Soars, L. (2012, September 14). Kid-worthy tablet choices. Retrieved September 1 5, 2012, from Product Topic: http://www. Countermeasure. Com/blob/kid- worthy-tablet-choices